e-Ads - Grassroots/Guerrilla Marketing Challenge > > > Over a year ago, e-Ads maintained a banner network that encompassed approximately 15,000 websites. The number of banner ad impressions that they were able to sell limited their revenue potential. They had a number of large advertisers that would repeatedly buy e-Ads' entire inventory of impressions. In order to increase revenue, they had to be able to grow their network of sites and foster additional loyalty among their current network sites. The more sites in their network, the more banner ad impressions they could sell, resulting in more revenue. Solution > > > e-Ads retained Digista for the team's ability to locate website owners online and communicate in a "language that webmasters could easily understand". Digista created a 6-month grassroots/guerrilla marketing campaign to spread word of the advatanges of joining the e-Ads network of websites. Results > > > After 6 months, the e-Ads network peaked at over 30,000 sites. With the success of the initial 6 month campaign, e-Ads asked Digista to mount an extensive direct email campaign to webmasters and website owners to further grow the network. Other Services > > > Direct Email Search Engine Registration       +    RETURN TO CASE STUDIES ABOUT     |     SERVICES     |     CASE STUDIES     |     CONTACT     |     MAIN