Bryan Foods - Search Engine Optimization Challenge > > > Bryan Foods is a major food company and one of the most recognized brands in the Southeastern United States. After launching the site at http://www.bryanfoods.com/, a site rich in southern grilling recipes, Bryan knew they could benefit from placing their web address in their traditional advertising. However, they wanted to explore some Internet marketing tactics as well, but not necessarily a full-fledged Internet advertising campaign at first. Bryan's goal was to test the Internet advertising waters and gauge the response in order to make well-informed Internet advertising decisions in the future. Solution > > > Digista recommended that Bryan Foods test the waters with a Search Engine Optimization effort to help Bryan Foods gauge the demand for their online recipe archives. Digista often recommends this tactic when clients are launching a new site. Digista used over 50 words and word combinations to gain as much leverage in the search engines as possible, using as many relevant terms as possible. These words were strategically placed throughout the site in order to enhance Bryan Foods' chance of coming up high in search results. Digista also submitted the site to the numerous human edited directories. Results > > > The Bryan Foods site now receives a very steady flow of traffic, thousands of recipe downloads, and excellent search engine placement for a number of search words and phrases. They currently enjoy first page placement in the Yahoo search directory for words such as corn dogs, lunchmeat, smoked sausage, and other terms relevant to their business. Digista provides Bryan Foods with a detailed report of where the approximately 50 words rank in the search engines on a monthly basis. The reports continue to improve from month to month, and will continue to do so as long as InterMarketing is performing the service.       +    RETURN TO CASE STUDIES ABOUT     |     SERVICES     |     CASE STUDIES     |     CONTACT     |     MAIN