BlackAmericaWeb.com - Web Integrated Promotions Challenge > > > BlackAmericaWeb.com is the latest venture of Tom Joyner, host of the nationally syndicated "Tom Joyner Morning Show." Joyner, one of the most influential personalities in the country, is setting out to create an interactive, easy-to-use Internet community and comprehensive source of information for and about African-Americans. The site is already hugely popular with its audience, and advertisers are already lining up to be part of this rising star on the web. BlackAmericaWeb.com wanted to develop unique promotional opportunities for their advertisers, as well as present its enthusiastic audience with exciting prizes including music packs, movie passes, vacations and more. BlackAmericaWeb.com's creative Promotions Team developed a number of compelling promotional opportunities for their advertisers, but needed a marketing-savvy technology partner to help quickly implement and maintain the numerous promotions. Solution > > > Digista was called upon to quickly implement a number of promotions for BlackAmericaWeb.com advertisers including Motown Records, Rhino Records, TommyBoy Records, and Columbia Pictures. It was essential that the promotional 'micro-sites' remained consistent with each advertiser's image, and some of the promotions went as far as to include daily trivia questions derived from content related to the advertisers. For example, BlackAmericaWeb.com's recent Motown Records Promotion involved daily trivia questions about Motown's artists old and new. This tactic kept the BlackAmericaWeb.com audience returning to the promotional site and Motown Records website daily in order to answer that day's trivia question for their chance to win a Motown Records Music Pack. Results > > > Web-based promotions are now an integral part of BlackAmericaWeb.com's advertising/sponsorship offering. The company recently wrapped a Digista-developed '12 Days of Christmas' promotion, and has scheduled a number of other promotions for the first quarter of 2002. BlackAmericaWeb.com has continuously gone over and beyond to provide advertisers with unique opportunties and will continue to strive to do so in the future.       +    VIEW A SAMPLE PROMO - MOTOWN RECORDS       +    RETURN TO CASE STUDIES ABOUT     |     SERVICES     |     CASE STUDIES     |     CONTACT     |     MAIN